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Atlanta Community Food Bank PSA
This PSA for the Atlanta Community Food Bank relies heavily on type animation and vector food shapes, while staying consistent within their brand guidelines. To heighten the impact of the PSA, I integrated different voices by breaking down the script into separate sentences, emphasizing unifying the community to help solve the hunger problem in Atlanta, GA.
Process
The process for this motion typography piece was super fun to animate. After trying a few different styles, I decided to go with the vector food shapes look, which fits nicely with the Food Bank concept. I created all design elements and food icons in Adobe Illustrator.
Credits
Design & Animation: Alyssa Bruck
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